304 and counting

David Pogue calls the editors of Consumer Reports on the carpet for the factitious practice of citing search result hit counts to make a point.

“A Yahoo search for ‘cheap Gucci handbags’ returned almost 1 million results,” says an article about fake goods.
Dudes, let’s get this straight: you’ll get a staggering number of hits from ANY Internet search at all!

On Google, “chicken armadillo” gets 595,000 hits. “Banana carburetor” gets 132,000 hits. “Liquefy purple warthogs” is just about the most ridiculous improbable phrase I could come up with, and even that one gets 303 results, for crying out loud.