Recent disasters, natural and man-made, in Japan, Haiti, the Gulf of Mexico call out to us: we want to give time and money to alleviate suffering and mitigate environmental damage. And there’s nothing wrong with that.
But several columnists have pointed out that the need for charitable giving is a 24/7/365 thing (among them Holden Karnofsky at GiveWell). The earthquake victims are still under duress even after their tour through the news cycle. Often, what’s needed most at a disaster scene isn’t what’s easiest to fit in an envelope. Donated funds that are earmarked for relief of a particular calamity hamper organizations’ ability to deploy resources where they are most needed.
The best way to help is to establish a long-term relationship with a few select organizations, and to make unrestricted gifts. There is a handful of groups that I have helped for ten years or more, through thick and mostly through thin: there’s been maybe a year following a layoff when I wasn’t able to give. But when times are flush, I try to give more, and to more organizations.
To the extent that a particular sharp event cracks open your wallet, keep the relationship going. I made my first contribution to the American Red Cross in the aftermath of 9/11, and I’ve been giving slowly but steadily since.