Charles Severance reflects on his experiences teaching MOOCs. In much the same way that John Markoff analyzes the situation (as I summarized earlier), Severance draws an important distinction between the objectives of conventional university training and those of massively open online courses. From the full article (behind a paywall):
My goal in a MOOC is to teach as many volunteer learners as I can and keep them engaged and learning as long as I can. In an on-campus course, my goal is to teach captive students as much as I can over a set 15 weeks. [Emphasis in original.]