It just occurred to me that since a lot of "scale of 1 to 10" or 5-point scale ratings are represented graphically as a line of filled stars, there is a subtle suggestion that average is better than average.
Here's how, schematically, Netflix and Amazon.com represent their customer ratings on a 5-point scale:
1: *....
2: **...
3: ***..
4: ****.
5: *****
A score of 3 looks pretty good, with 60% of the visual field filled in. Even a score of 1 doesn't look so bad. Nobody looks like a failure this way.
Amazon.com's textual interpretations of these scores are more to the point:
1: I hate it
2: I don't like it
3: It's OK
4: I like it
5: I love it
A graphical representation that better reflects that "average means average" would look more like a gas gauge than a thermometer:
1: |....
2: .|...
3: ..|..
4: ...|.
5: ....|
posted:
4:18:52 PM
|